Who are we

Founded by Mike Willows and Wayne Trevor Townsend, NotOnSunday is an independent London-based brand and design studio.

We create brand clarity. Working with new and established brands, we’re here to uncover and articulate your business messages, just that little bit more beautifully. And because our clients come in all shapes and sizes, you’ll find our design and branding across plenty of different sectors. Our portfolio includes charity, imaging, creative arts and property. Being able to produce work cross-platform means we help with everything from branding, packaging and print to digital and exhibitions.

Mike Willows Co-founder & Creative Director

A West Country boy, Mike swapped the countryside for London in 2007, beginning his career in design. During this time Mike worked for leading design studios including The Core, R Design, Honey and Bloom to name a few. This allowed him to gain experience and perfect his craft on a variety of projects for both high profile and small-scale brands.


Wayne Trevor Townsend Co-founder & Creative Director

Trev is a vastly experienced designer and creative thinker with a deep appreciation of typography. Trevor has over 12 years’ experience primarily in branding, print and digital design working in some of London’s more respected studios. Trev produces work that is crafted, ideas-led and engaging to its audience. He often speaks and lectures at Regents University.

What we do

We work in a wide range of sectors, including charity, food and beverage, imaging, creative arts and property, across all platforms from branding, packaging, print, web and exhibitions.

NotOnSunday brings creativity, passion and experience to all our clients work. We value intelligent creative thinking and demand high levels of craft and finishing.


  • Identity
  • Packaging
  • Design for Print
  • Design for Web
  • Art Direction
  • Retail, Exhibitions & Environments
  • Advertising & Campaigns

Our approach

We spend a lot of our time doing this design thing so it has to be rewarding and fun for all. We always prefer to take a collaborative approach as we feel the strongest work is achieved.

Big or small, we approach every project with passion and dedication, applying meticulous detail, skill and craftsmanship throughout.

Client experience

Small or large, our client organisations bring intelligence, challenge and humour to our world. Visit the Projects section to see some of our collaborations.

  • BBC
  • British Red Cross
  • Christian Concern
  • Hardie Grant Publishing
  • Horniman Museum and Gardens
  • Jobs in Football
  • Land Securities
  • Made by Many
  • Pub in the Park with Tom Kerridge
  • The Handmade Festival with Kirstie Allsopp
  • The London Loom
  • The Scouts Association
  • Thomson & Scott