NotOnSunday

Pallafour Identity

Identity and branding created for outdoors apparel company Pallafour. Inspired by the great outdoors and designed for those who love to explore and lose themselves. We created a brand Marque that was made to move. The logo and identity was created to be bold and diverse, just like the Pallafour brand!

We collaborated with NotOnSunday early on to define and develop our brand identity and visual language. They were instrumental in their approach and went to great lengths to understand what we wanted to achieve. Their wealth of experience and on-the-pulse knowledge of all things design was clearly evident and because of this we ended up with a very strong brand which will confidently carry us forward well into the future.

Josh Rushby
Pallafour Founder