Weave This Book design / Art direction

Weave This book by The London Loom for Hardie Grant Publishing.

160 pages of weaving magic with over 30 weaving projects, pattern guides and inspiration. The book features unique patterns to follow with detailed step by step guides. A traditional craft with a modern twist. The book has a fluro pink throughout with foiled title and details to the cover. We used the charming, quirky and beautifully crafted typeface Eksell Display, designed by the legendary Swedish designer Olle Eksell (1918–2007) from 1962. We felt this represented the work of the super talented Loom duo Francesca Kletz and Brooke Dennis perfectly. All this supports the stunning photography by Rita Platts.

In Weave This, experts Francesca Kletz and Brooke Dennis give this traditional craft a modern twist with loom-weaving projects that can be easily achieved by anyone.


Publisher: Kate Pollard
Commissioning Editor: Kajal Mistry
Desk Editor: Molly Ahuja
Publishing Assistant: Eila Purvis
Editor: Victoria Lyle
Cover and Interior Design: NotOnSunday
Photographer: Rita Platts
Photography Assistants: Suzie Howell and Veerle Evens Indexer: Cathy Heath