Box’d Chef is a premium recipe box brand created with Michelin-starred chefs, bringing professional cooking techniques into the home. NotOnSunday developed the brand strategy, naming, visual identity and tone of voice, creating a distinctive food brand built around its unique proposition. From flavour pairing and knife skills to sauce-making and step-by-step recipes, the Box’d Chef brand makes Michelin-level cooking more accessible, giving home cooks the confidence and skills to cook like a professional chef.

Scope
Brand Identity
Brand Guidelines
Art Direction
Packaging
Naming

Credits
Photography: Jodi Hinds