We created the brand identity for Leaps & Grounds, a speciality coffee social enterprise developed by the British Red Cross to help refugee women build the skills and confidence to move into employment. We developed a warm and distinctive visual identity that combines quality coffee with a positive social purpose. Built around a flexible graphic system of pattern, typography and colour, the identity comes to life across the coffee cart, cups, print and communications, giving Leaps & Grounds a recognisable personality in a crowded coffee market.

Scope
Visual Identity
Packaging