To mark Nothing’s launch in Thailand, the brand teamed up with Thai artist and rapper MILLI. We worked closely with the Nothing team to bring the campaign to life, supporting creative production and creating campaign assets across digital, social and large-scale OOH advertising. Bringing together Nothing’s distinctive visual identity with MILLI’s bold personality, the campaign introduced Nothing to Thailand with a look and feel that was unmistakably Nothing, while connecting with a new local audience.

Scope
Campaign
Animation