Project information
Monforte is a new small-batch pasticceria based in Melbourne that creates European-inspired pastries and seasonal ice cream sandwiches, which we sell at local markets and events from a vintage Piaggio Ape. Ingredients are sourced locally, with fruits & vegetables sourced from farmer’s markets, butter from a producer on the Bellarine Peninsula and sustainably grown, organic flours from New South Wales.

We created a simple logotype with subtle playful features inspired by the old family business ice cream graphics from Italy. Used in a bold and confident way through repetition or in a singular standout colour. Supporting patterns influenced by the speckles from the pastry have also been introduced to give items stand out and again bring in more playfulness.