NotOnSunday

Box'd Chef Strategy and brand identity

A recipe box created with Michelin Star Chefs.

A unique proposition required a unique look and feel. We worked with Box’d Chef, refreshing everything from their strategy and naming to the way they look, talk and feel to their customers. From flavour pairing to knife skills to sauce-making, and step-by-step guides we helped Box’d Chef demystify the Michelin-standard techniques, empowering people to cook like a professional chef.

Photography by Jodi Hinds

NotOnSunday have been a joy to work with. We have recently completed a project with them that involved the overhaul of our brand and we are delighted by the results. It now clearly represents the product and company we’re trying to build. For me, it’s not just the quality of work that they have produced but also how positively they have influenced other parts of our business. For example, the ideas that we came up within our initial workshops helped guide key recruitment decisions and our content marketing strategy. NotOnSunday always delivered to an exceptional standard. For us working with a small agency and a small team means that the people we’re discussing our work with are the people actually working on the project.

James Bhardwaj
Co-founder
Box’d Chef