The Federation of Small Businesses (FSB) is one of the UK’s leading organisations representing small businesses and the self-employed. We worked with FSB to refresh and evolve its established brand identity, building on the recognition and equity already in place rather than starting again. The result is a more contemporary, confident and flexible brand system, giving FSB greater consistency and impact across its digital platforms, campaigns, communications and events.

Scope
Brand Identity
Brand Guidelines
Social
Templates