Packaging and label design for Noughty Blanc, Rouge and Rosé, the award-winning premium non-alcoholic wine range from Thomson & Scott. The labels were designed to give Noughty a distinctive and recognisable presence across the range, helping build a consistent identity for a brand at the forefront of alcohol-free drinking. Launched in 2019, Noughty is now distributed in more than 40 countries worldwide, including the UK, US and Australia.

Scope
Brand Identity
Art Direction
Packaging

Credits
Photography: Thomas Rohde