We worked with the Nothing brand and creative team to create press and influencer launch packs for Nothing Ear and Ear (a), the brand’s wireless audio products. Sent to tech press, reviewers and creators, the packs brought the ‘Let’s Play. Sound, evolved.’ campaign to life through a bold and playful unboxing experience. Working within Nothing’s distinctive visual identity, we created a memorable introduction to the new products that felt unmistakably Nothing.

Scope
Design
Packaging

Credits
Print: CTRL-P
Photography: Thomas Rohde