Project information
In 2020, the British Red Cross will celebrate its 150th anniversary. Providing a unique opportunity to engage current and potential new audiences with the organisation. It gives people ‘another reason’ to engage and see the role that they play in connecting human kindness with human crisis.

People like us is the theme for the British Red Cross 150th anniversary. A celebration of anyone who has given up their time freely to be part of the Red Cross Movement – and shared the power of kindness over the last 150 years.

People who give up time are not just those who volunteer for our services, they include people who run marathons or do other challenge events, people who organise events such as bake sales or gala dinners, people who volunteer in our shops and our corporate partners who fundraise on our behalf. It’s people like us.

Alongside the messaging, we created a number of distinctive visual look and feels for both internal and external use for various 150th-anniversary events. These will be taking place throughout the year and align with the brand guideline and assets already created for our anniversary.