Project information
We created the brand identity for Pure Electric, the specialist retailer in all things electric mobility. They wanted a brand that could grow and adapt with their ambitions, so we gave them just that.

With stores now nationwide and with the recent release of their very own Pure Electric branded E-scooter, the identity is coming to fruition and is a proven success for their growth in the sector.

The identity is confident, dynamic and distinctive, which makes it as easy to recognise both on and off the scooter. With the identity being seen on such a diverse range of materials and mediums it needed to work as both a stand-alone marque and with customised graphics, just as Lando Norris and Max Verstappen have been spotted driving around on theirs on the F1 race tracks.