Before anything else, we like to pin down a name. It acts as a compass, guiding the brand and everything that follows. Loam takes its name from the key material used in the bricks throughout the development. From there, we created an angular, contemporary and bold identity that reflects the architecture of the homes. A playful modular grid runs throughout the brochure, inspired by Scenesmith’s considered interior details. The system gives each piece of information its own space, mirroring the thoughtful use of space within the homes themselves.

Scope
Brand Identity
Naming
Art Direction
Packaging

Credits
Brochure Photography: Thomas Rhode
Local Area Photography: Stan Lau