Branding and visual identity for happybite, a fully digital dental practice in Berlin-Moabit. Moving away from the traditional clinical feel of dentistry, we developed a bold and contemporary identity with a warmer, more approachable personality. From the naming, logo and typography through to colour and wider brand applications, the identity creates a distinctive and welcoming experience designed around a new kind of dental practice.

Scope
Brand Identity
Brand Guidelines
Naming
Art Direction
Signage