Project information
We created a new campaign proposition ‘Discover a new way to move’ for Evans Cycles. Promoting an easier way to get about.

A Jan/Feb campaign with relatively smaller numbers riding at that time of year. We wanted to create a loud stand out message that stood out from all the other bike images within the stores. A typographic only approach with a totally new colour palette to show off something new, something different and that didn’t exist within the Evans Cycles brand guidelines at the time.