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Evans Cycles

Discover a new way to move

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In short

A new campaign proposition 'Discover a new way to move' for Evans Cycles. Promoting an easier way to get about.

Project information
We created a new campaign proposition ‘Discover a new way to move’ for Evans Cycles. Promoting an easier way to get about.

A Jan/Feb campaign with relatively smaller numbers riding at that time of year. We wanted to create a loud stand out message that stood out from all the other bike images within the stores. A typographic only approach with a totally new colour palette to show off something new, something different and that didn’t exist within the Evans Cycles brand guidelines at the time.

Scope of work
Campaign identity
Campaign messaging
Animation

Credits
Animation: Craig Essam

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